Patron Tequila:
Tamoanchan Collection
PACKAGING | ART DIRECTION
Before the world began, there was Tamoanchan—a mist-covered paradise where gods shaped the sky and sun from darkness. This limited-edition tequila series traces the five Aztec suns through myth, matter, and time, with each bottle embodying a different era of cosmic creation and collapse. Rendered in jade and gold, the vessels echo ancient offerings—precious, ceremonial, and born from the earth.
Tamoanchan: An Immersive Tasting Experience by Patrón
An immersive brand experience inspired by Tamoanchan and the myth of the Five Suns. The installation guides guests through a living garden threshold into a series of monuments.
Reformatted and expanded illustrations for the monoliths