Further Campaign

As more adventurers embrace EVs, range anxiety remains a barrier to fully exploring the outdoors. Toyota and Black Diamond set out to create a solution that extends the journey without compromising sustainability.

I developed the brand identity and campaign for The PowerPod, a portable, rechargeable auxiliary battery designed for a fleet of fully electric Toyota vehicles. Drawing inspiration from outdoor gear and energy storage in nature, I crafted a visual language that blends technical innovation with rugged exploration. The Further campaign highlights how The PowerPod empowers adventurers to push beyond limits with reliable, off-grid power.

The campaign presents The PowerPod as a seamless extension of the EV experience, reinforcing Toyota and Black Diamond’s commitment to innovation and sustainability. Through dynamic visuals and compelling storytelling, the project inspires confidence in electric mobility for outdoor enthusiasts, proving that adventure doesn’t have to stop when the road ends.